Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
The reality is, people spend twice as much time online as they used to 12 years ago. The way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
Creative and intelligent design is an important factor in a digital marketing strategy. All companies have an identity – how it’s portrayed is one of the most important choices affecting a company’s results. To be successful, it’s important that a company’s visual communication is dynamic and effective. Design projects – websites, social media marketing, email marketing campaigns, printed material and logos, should be cohesive and echo the company or product they represent.