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What is HTTPS? Hypertext transfer protocol secure (HTTPS) is the secure version of HTTP, which is the primary protocol used to send data between a web browser and a website. HTTPS is encrypted in order to increase the security of data transfer. This is particularly important when users transmit sensitive data, such as by logging [...]
Those funny QR codes make a comeback (with a social media twist). This fall, This fall, Apple snuck an unexpected update into its newly released iOS 11: a native QR code reader. (Remember QR codes from the ‘00s, when they were supposed to be the next big thing?) Now, all you have to do is point your iPhone [...]
Goodbye free reach on social media (for real). For years, companies’ organic reach on Facebook (the percentage of their followers who see company updates that aren’t “boosted” with ad money) has been dwindling, dipping as low as 2%. Now it seems Facebook may finally kill organic reach on the News Feed entirely. This fall, the network [...]
The voice of the consumer has the power to influence your brand's reputation - so it’s time to start listening. Online reviews play an important factor in search results. Today, a prospective customer’s search for your company’s products or services starts online, and with 77% of consumers reading reviews before purchasing, you can’t afford to neglect the importance of customer [...]
If your brand isn't using social media video, 2018 may be the time to start. By 2019, video will account for 80% of all consumer internet traffic. A large portion of which will come from social media platforms. Video marketing is here. One of the fastest growing video formats on social media platforms is live video. According to Facebook, users [...]
Is your brand being heard? If not, your search results could be suffering. Consumers are becoming more comfortable conducting a voice search through programs such as Siri and Alexa. This means it’s time you began adapting your content - and your SEO strategy - to accommodate these type of searches. Today, 40% of adults conduct at least one voice search per [...]
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. The reality is, people spend twice as much time online as they used to 12 years ago. The way people [...]
