Those funny QR codes make a comeback (with a social media twist). This fall, This fall, Apple snuck an unexpected update into its newly released iOS 11: a native QR code reader. (Remember QR codes from the ‘00s, when they were supposed to be the next big thing?) Now, all you have to do is point your iPhone [...]
Goodbye free reach on social media (for real). For years, companies’ organic reach on Facebook (the percentage of their followers who see company updates that aren’t “boosted” with ad money) has been dwindling, dipping as low as 2%. Now it seems Facebook may finally kill organic reach on the News Feed entirely. This fall, the network [...]
If your brand isn't using social media video, 2018 may be the time to start. By 2019, video will account for 80% of all consumer internet traffic. A large portion of which will come from social media platforms. Video marketing is here. One of the fastest growing video formats on social media platforms is live video. According to Facebook, users [...]
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Retail stores are really stepping it up this year and taking full advantage of technology. But are consumers taking advantage of the information and discounts available? Mannequins are holding QR codes in stores offering specials and discounts…QR codes are displayed randomly throughout malls…Store-fronts have signs asking their customers to “check in” using foursquare and Facebook Places [...]
With over 500 million active users who spend more than 700 billion minutes per month online, Facebook is a natural first stop for marketers looking to reach an online audience. The biggest benefits of Facebook include: • Reach (Nearly everyone is there!) • Ease of use (If my dad can figure it out, anyone can) • [...]
After launching Design Lab 10, and having an appreciation for the value of social media networking and marketing, I quickly created a Fan Page on Facebook. I then went back to my personal profile and input my company as my employer (partially because I am a stickler for detail, but mostly to take advantage of one [...]
