Those funny QR codes make a comeback (with a social media twist). This fall, This fall, Apple snuck an unexpected update into its newly released iOS 11: a native QR code reader. (Remember QR codes from the ‘00s, when they were supposed to be the next big thing?) Now, all you have to do is point your iPhone [...]
The voice of the consumer has the power to influence your brand's reputation - so it’s time to start listening. Online reviews play an important factor in search results. Today, a prospective customer’s search for your company’s products or services starts online, and with 77% of consumers reading reviews before purchasing, you can’t afford to neglect the importance of customer [...]
If your brand isn't using social media video, 2018 may be the time to start. By 2019, video will account for 80% of all consumer internet traffic. A large portion of which will come from social media platforms. Video marketing is here. One of the fastest growing video formats on social media platforms is live video. According to Facebook, users [...]
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. The reality is, people spend twice as much time online as they used to 12 years ago. The way people [...]
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Have you heard of QR codes or QR Code Readers (or the mobile apps that read them)? Maybe you’ve just seen some weird looking images start popping up in magazine advertisements, t-shirts, flyers or posters? Whatever the case, if you’ve wondered what they are and why you’ve started to see them, read on! QR (stands for Quick [...]
With over 500 million active users who spend more than 700 billion minutes per month online, Facebook is a natural first stop for marketers looking to reach an online audience. The biggest benefits of Facebook include: • Reach (Nearly everyone is there!) • Ease of use (If my dad can figure it out, anyone can) • [...]
