HTTPS vs HTTP – The New Standard
What is HTTPS? Hypertext transfer protocol secure (HTTPS) is the secure version of HTTP, which is the primary protocol used to send data between a web browser and a website. HTTPS is encrypted in [...]
300% Wind-Powered Website Hosting
Everyone has a choice to be more environmentally responsible. Recycling, using energy efficient appliances and equipment, turning the lights off when you’re not using them…these are all common choices that make a big difference. Design [...]
QR Code Comeback – Digital Marketing Trend
Those funny QR codes make a comeback (with a social media twist). This fall, This fall, Apple snuck an unexpected update into its newly released iOS 11: a native QR code reader. (Remember QR codes from the [...]
Goodbye Free Reach – Digital Marketing Trend
Goodbye free reach on social media (for real). For years, companies’ organic reach on Facebook (the percentage of their followers who see company updates that aren’t “boosted” with ad money) has been dwindling, dipping as [...]
Online Reviews – Digital Marketing Trend
The voice of the consumer has the power to influence your brand's reputation - so it’s time to start listening. Online reviews play an important factor in search results. Today, a prospective customer’s search for your company’s [...]
Video Marketing – Digital Marketing Trend
If your brand isn't using social media video, 2018 may be the time to start. By 2019, video will account for 80% of all consumer internet traffic. A large portion of which will come from social media [...]
Voice Search – Digital Marketing Trend
Is your brand being heard? If not, your search results could be suffering. Consumers are becoming more comfortable conducting a voice search through programs such as Siri and Alexa. This means it’s time you began adapting your content [...]
What Is Digital Marketing?
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective [...]
Marathon Training Spreadsheet
If you would like a copy of the marathon training spreadsheet that I created, please click here. The numbers and training schedule are based on Jeff Galloway’s marathon training schedule.  It’s worked out pretty well for [...]
Branding Your Business – Logos and Image
In order to establish a strong business brand, you also need to create a strong business image. This will be used by potential customers or consumers to assess their own expectations about the company. There [...]
Social Media in 15 Minutes a Day
Wondering how to manage your social media without letting it consume your life? Here's a free eBook. Â
Automatic Internet Explorer Upgrades in 2012
Internet Explorer has been a staple of many users since it’s often the stock browser that most PC’s are shipped with, much to web designers’ and developers’ dismay.  The complications involved in designing for a [...]
How is technology affecting your shopping this season?
Retail stores are really stepping it up this year and taking full advantage of technology. Â But are consumers taking advantage of the information and discounts available? Mannequins are holding QR codes in stores offering specials [...]
Charitable Contributions – Make A Difference
Does your company make charitable contributions or give back to the community? Kinds of Charitable Donations Charitable donations come in many forms. Cash donations are the most common but donations of time, skill and items [...]
QR Codes: What are they and what do they do?
Have you heard of QR codes or QR Code Readers (or the mobile apps that read them)?  Maybe you’ve just seen some weird looking images start popping up in magazine advertisements, t-shirts, flyers or posters? [...]
Social Media – Facebook in 15 Minutes a Day
 With over 500 million active users who spend more than 700 billion minutes per month online, Facebook is a natural first stop for marketers looking to reach an online audience. The biggest benefits of Facebook [...]
Fast Solutions To Drive Traffic to Your Website
Website traffic is for many business models, the key to profits. The more traffic you have, the bigger your bottom line. Whether you’re launching a new product or just want a quick influx of cash, [...]
Link Your Facebook Employer to Your Fan Page
After launching Design Lab 10, and having an appreciation for the value of social media networking and marketing, I quickly created a Fan Page on Facebook. I then went back to my personal profile and [...]
Microsoft Word Printing Issue
From time to time, clients will have issues with computer programs not usually associated with a graphic or web design service, but still, we are asked if we might know the solution. Our expertise in [...]