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QR Code Comeback – Digital Marketing Trend for 2018

By | 2018-01-05T23:52:54+00:00 January 5th, 2018|Categories: Design, Marketing, Social Media, Trending|

Those funny QR codes make a comeback (with a social media twist).  This fall, This fall, Apple snuck an unexpected update into its newly released iOS 11: a native QR code reader. (Remember QR codes from the ‘00s, when they were supposed to be the next big thing?) Now, all you have to do is point your iPhone [...]

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Goodbye Free Reach – Digital Marketing Trend for 2018

By | 2018-01-05T21:02:02+00:00 January 3rd, 2018|Categories: Social Media, Trending|

Goodbye free reach on social media (for real).  For years, companies’ organic reach on Facebook (the percentage of their followers who see company updates that aren’t “boosted” with ad money) has been dwindling, dipping as low as 2%. Now it seems Facebook may finally kill organic reach on the News Feed entirely. This fall, the network [...]

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Online Reviews – Digital Marketing Trend for 2018

By | 2018-01-05T21:02:15+00:00 December 31st, 2017|Categories: Marketing, SEO, Trending|

The voice of the consumer has the power to influence your brand's reputation - so it’s time to start listening. Online reviews play an important factor in search results. Today, a prospective customer’s search for your company’s products or services starts online, and with 77% of consumers reading reviews before purchasing, you can’t afford to neglect the importance of customer [...]

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Video Marketing – Digital Marketing Trend for 2018

By | 2018-01-05T21:02:26+00:00 December 30th, 2017|Categories: Marketing, SEO, Social Media, Trending, Videos|

If your brand isn't using social media video, 2018 may be the time to start. By 2019, video will account for 80% of all consumer internet traffic. A large portion of which will come from social media platforms. Video marketing is here. One of the fastest growing video formats on social media platforms is live video. According to Facebook, users [...]

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Voice Search – Digital Marketing Trend for 2018

By | 2018-01-05T21:02:38+00:00 December 28th, 2017|Categories: SEO, Trending|

Is your brand being heard? If not, your search results could be suffering. Consumers are becoming more comfortable conducting a voice search through programs such as Siri and Alexa. This means it’s time you began adapting your content - and your SEO strategy - to accommodate these type of searches. Today, 40% of adults conduct at least one voice search per [...]

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